I help CEOs of small- and mid-sized medtech, life science and digital health companies hit their growth targets by scaling revenue, digitalising the business model, and launching new offerings.
As an independent consultant with cross-functional C-level expertise, I embed into your organisation to define and execute your next growth initiative – on time and on budget.
You benefit from senior leadership, focus, and accountability for a fraction of the cost of a full-time executive and without the delay of hiring one.
My Clarity for Action™ approach turns vision into execution and results, proven in 60+ complex projects delivered over the past 25 years. Clients rate my work 5/5 in verified reviews.
How I help you hit your growth targets
Results you get
For a mid-sized privately owned business
30-40% faster execution on critical initiatives
(vs. internal-only execution)
£3–6m in additional profit realised 6-12 months earlier
(through accelerated time to market)
120% ROI improvement over 3 years (1.1x ⟶ 2.5x)
Why leaders choose me
Proven Leadership:
I bring 25+ years of senior leadership experience from GSK, Merck, Siemens, and Roland Berger, drawing on exactly what’s needed for each individual engagement.
Embedded Growth Partner:
I not only deliver the PowerPoints, but also embed with your team and drive results to completion.
Friction-Free Process:
My structured, fast-moving approach creates momentum and removes the bottlenecks that typically slow growth.
Universal Trust Builder:
I speak the language of every stakeholder – from R&D scientists to CFOs – ensuring organisation-wide alignment.
Tailored, Not Templated:
Every solution is custom-built for your specific strategic context and organisational culture.
Scaling revenue
Your Challenge:
Sales growth is constrained – a lot still depends on the founder or CEO, pipelines are inconsistent, and commercial processes are not structured to scale reliably.
My Solution:
I help you professionalise your commercial engine and make the sales process less founder/CEO-dependent and more autonomous by defining a clear commercial strategy, structuring the sales operating model, strengthening pricing andvalue messaging, and implementing scalable processes, tools, and metrics.
Your Outcome:
Faster sales growth, more customers, bigger share of wallet.
Digitalising the business model
Your Challenge:
The business model needs digital capabilities to scale efficiently and stay competitive.
My Solution:
Iidentify the digital business model that supports lasting market leadership and long-term growth, identify the technology partners for execution, and oversee the digitalisation effort from end-to-end with full accountability.
Your Outcome:
A scalable and future-ready business model powered by the right digital capabilities, enabling higher efficiency, stronger customer engagement, and sustained competitive advantage.
Launching new offerings
Your Challenge:
You need new growth engines but lack the time and structured process to bring them to market.
My Solution:
I ideate and validate new revenue streams via discovery, customer validation, proof-of-concept, and investment case modelling for both organic and inorganic growth offerings, all the way through to launch.
Your Outcome:
Confidence in your growth investments with de-risked business cases and protected long-term growth through diversification.
What clients say
Results I’ve delivered for others
About me
Many companies in medtech, life sciences, and digital health have ambitious ideas for growth and innovation, yet lack the bandwidth or execution leadership to turn them into reality.
Hello, I am Tatyana Staneva. I founded Clarity for Action in 2024 to step into exactly that gap, drawing on 25 years of senior leadership experience from global organisations including GSK, Merck, Siemens, and Roland Berger to help companies turn ambitious visions into market reality.
I have a deep curiosity about science and technology and have spent most of my career working alongside and advising CEOs and senior leadership teams across both global multinationals and smaller or younger companies. That experience of operating at C-level means I understand the pressures you face and speak your language from day one.
Today, I specialise in the small- and mid-market segment, where my services are most impactful. As a pragmatic partner, I work side-by-side with your team to turn ambitious ideas into working solutions, combining strategic insight, practical design, and hands-on delivery all the way to market readiness.
In life and in business, I'm driven by curiosity and by the satisfaction of seeing ideas take shape, while helping the people behind them bring those ideas to life and create meaningful impact. People I work with often tell me they value not only my strategic clarity, but also the calm, steady energy I bring when things feel complex or uncertain.
Clients count on me especially in high-stakes, multidimensional challenges, where I am most effective in identifying and executing the strategies that deliver lasting results.
Whether you are modernising legacy systems, scaling revenue, or bringing new offerings to market, I help you move from strategy to execution with clarity and confidence – without disrupting the strengths that made your business successful in the first place.
Ready to scale growth
?
Let’s talk!
