I create clarity around strategic decisions and help turn them into outcomes in medtech, healthtech, and life science
I am an independent C-level consultant with cross-functional expertise built and tested at Merck, GSK, Siemens, Roland Berger, and KPMG.
I help identify critical strategic decisions, structure and assess the options, and drive the delivery.
My SEE-UNDERSTAND-ACTTM approach has shaped confident decisions and measurable outcomes in more than 65 complex projects over the past 25+ years. Clients rate my work 5/5 in verified reviews.
How I create strategic clarity
Many paths can lead to growth, but each of them raises many more questions:
Enter a new market:
Which market, customer segment, and route?
Launch or expand an offering:
Where to invest and how to realise value creation?
Prioritise competing growth initiatives:
Genuine growth opportunity, or costly distraction?
Evolve the business model:
What needs to change, and what should remain?
Invest in new capabilities, including AI:
Where will they create meaningful business impact?
Change the commercial model or pricing:
For whom, by how much, and with what consequences?
Build, buy or partner:
Which route best balances risk and return, speed and control?
Secure growth funding:
Internally or externally, and with what investment proposition?
...and the list goes on.
So how do you choose?
Here's what I do to help
1. SEE: Clarify the real strategic decision
Define the underlying question and separate causes from symptoms.
2. UNDERSTAND: Structure the options and make trade-offs explicit
Assess evidence, assumptions, risks, and value-creation potential.
3. ACT: Turn the chosen direction into focused delivery
Define clear priorities, ownership, and a practical route forward.
Start with a Clarity Day
A focused strategic workshop where we:
- Define the decision that really matters
- Examine the available evidence and critical assumptions
- Identify and structure the viable options
- Make trade-offs, risks, and dependencies explicit
- Determine what must be decided now and what can be tested
- Agree the immediate route forward
You leave with a clear decision framing, structured recommendations with rationale, and a prioritised 90-day plan to achieve outcomes.
Why act now?
Because better decisions create better outcomes.
Lack of clarity around strategic choices has real consequences.
At its best, it delays value creation. At its worst, it prevents it altogether.
What clients say
Decisions and outcomes I have helped shape
About me
Hello, I am Tatyana Staneva. I founded Clarity for Action in 2024 to help companies in healthcare and the life sciences make confident strategic decisions and turn them into outcomes.
I have a deep curiosity about science and technology, and people I work with often tell me they value not only my ability to create exceptional clarity (and do it fast), but also the calm, steady energy I bring when things feel complex or uncertain.
Here's what I offer to you:
C-Level Strategic Judgement: 25 years helping organisations make consequential decisions where information is complex and incomplete, and the stakes are high.
Analytical Rigour and Practical Depth: Connecting the big picture with the operational detail, testing the logic while ensuring that the resulting direction can be acted upon.
Independent Challenge and Facilitation: Bringing structure, objectivity, and constructive challenge to help surface assumptions, resolve differences, and make confident choices.
Credibility and Track Record: Built and tested at Merck, GSK, Siemens, Roland Berger, and KPMG, and applied across numerous startups and mature companies.
If you are facing a consequential strategic decision, I would welcome a conversation.
Ready for a Clarity Day
?
Let’s talk!
