I help founders and CEOs of small- and mid-sized medtech, healthtech, and life science companies unblock and deliver growth
As an independent consultant with cross-functional C-level expertise, I embed into your organisation to define and execute critical growth initiatives – on time and on budget.
You benefit from senior leadership, focus, and accountability for a fraction of the cost of a full-time executive and without the delay of hiring one.
My Clarity for Action™ approach turns vision into execution and results, proven in 65+ complex projects delivered over the past 25 years. Clients rate my work 5/5 in verified reviews.
How I help you unblock and deliver growth
Results you get
For a mid-sized privately owned business
30-40% faster execution on critical initiatives
(vs. internal-only execution)
6-12 months earlier profit realisation
(through accelerated time to market)
120% ROI improvement over 3 years (1.1x ⟶ 2.5x)
Why leaders choose me
Proven Leadership:
I bring 25+ years of senior leadership experience from GSK, Merck, Siemens, and Roland Berger, drawing on exactly what’s needed for each individual engagement.
Embedded Growth Partner:
I not only deliver the PowerPoints, but also embed with your team and drive results to completion.
Friction-Free Process:
My structured, fast-moving approach creates momentum and removes the bottlenecks that typically slow growth.
Universal Trust Builder:
I speak the language of every stakeholder – from R&D scientists to CFOs – ensuring organisation-wide alignment.
Tailored, Not Templated:
Every solution is custom-built for your specific strategic context and organisational culture.
Scale growth
Your Challenge:
Growth is not delivering as expected. Commercial ambition is clear, but execution is inconsistent – pipelines are uneven, pricing and positioning are not fully aligned, and sales performance does not scale reliably across accounts or markets.
My Solution:
I translate commercial ambition into execution by aligning strategy, sales model, pricing, and metrics. I work across leadership and frontline teams to structure the commercial engine, clarify value messaging, and ensure that growth initiatives really land.
Your Outcome:
Consistent, scalable revenue growth – with stronger pipelines, higher conversion, and increased share of wallet across key accounts.
Diversify revenues
Your Challenge:
You need new growth engines, but identifying the right opportunities and bringing them to market is slow, resource-intensive, and uncertain. Too many ideas compete for attention, and it is unclear where to invest for real impact.
My Solution:
I help you identify, prioritise, and validate new revenue streams – from early opportunity through to launch. This includes structured discovery, customer validation, business case development, and execution of the most promising opportunities, ensuring focus on what will actually deliver growth.
Your Outcome:
De-risked growth investments and new revenue streams that are validated, prioritised, and successfully brought to market, securing your future position.
Execute critical initiatives
Your Challenge:
Critical initiatives are not delivering. Execution is fragmented across teams, and complex initiatives break down because strategy, business needs, and technology are not translating into execution.
My Solution:
I step in to lead and execute complex, cross-functional initiatives – including evolving the business model through digital and AI. I bridge the gap between business and technology, align stakeholders, define the right approach, and drive execution end-to-end with full accountability.
Your Outcome:
Initiatives that move from concept to reality – with aligned teams, clear ownership, and measurable business impact.
What clients say
Results I’ve delivered for others
About me
Many companies in medtech, healthtech, and life sciences have ambitious ideas for growth and innovation, yet lack the bandwidth or execution leadership to turn them into reality.
Hello, I am Tatyana Staneva. I founded Clarity for Action in 2024 to step into exactly that gap, drawing on 25 years of senior leadership experience from global organisations including GSK, Merck, Siemens, and Roland Berger to help companies turn ambitious visions into market reality.
I have a deep curiosity about science and technology and have spent most of my career working alongside and advising CEOs and senior leadership teams across both global multinationals and smaller or younger companies. That experience of operating at C-level means I understand the pressures you face and speak your language from day one.
Today, I specialise in the small- and mid-market segment, where my services are most impactful. As a pragmatic partner, I work side-by-side with founders, CEOs and their teams to turn ambitious ideas into working solutions, combining strategic insight, practical design, and hands-on delivery all the way to market readiness.
In life and in business, I'm driven by curiosity and by the satisfaction of seeing ideas take shape, while helping the people behind them bring those ideas to life and create meaningful impact. People I work with often tell me they value not only my strategic clarity, but also the calm, steady energy I bring when things feel complex or uncertain.
Clients count on me especially in high-stakes, multidimensional challenges, where I am most effective in identifying and executing the strategies that deliver lasting results.
Whether you are modernising legacy systems, scaling revenue, or bringing new offerings to market, I help you move from strategy to execution with clarity and confidence – without disrupting the strengths that made your business successful in the first place.
Ready to scale growth
?
Let’s talk!
