I help companies get future-ready with clarity for action in healthcare and life sciences.

Over the past 25 years, my Clarity for Action approach has helped entrepreneurial leaders across companies of all sizes make their businesses future-ready through more than 60 assignments.

Find out how

Previous work for

Are you leading an established company, or a startup ?

Fundraise smarter. Acquire customers faster.

As a startup founder building your business, you will benefit from my undivided attention and capacity to quickly grasp the specifics and complexity of your unique challenges. You will get immediate access to 25 years of deep insight into solving both strategic and operational problems, and I will make sure it’s custom-fit to your specific context in healthcare.

I’ll help you refine your value proposition and business model, work out your financials and competitive positioning, and everything that follows from there, like your go-to-market strategy, product-market fit, and growth ambition. Most importantly, you will be able to weave all these elements into a convincing customer and investor story.

You will start seeing the positive impact of your new strategic and financial clarity unfold in your business as soon as we start working together.

‍Prerequisites: You need to be running a funded startup at any stage of development and have a fundraising or customer acquisition challenge that you are committed to solving. Click below to see how I’ve helped other startups.

Let's chat

Case studies

Get future-ready. Innovate with impact.

As an established company, balancing innovation with sustaining a proven business can be daunting – a challenge famously termed the “innovator’s dilemma” by Clayton Christensen. This tension can hinder your ability to evolve your strategic vision and value proposition to clients, tackle competition, and future-proof your long-term success.

Working with me will get you the strategic and financial clarity needed to overcome this hurdle. I’ll help you get future-ready by building strategic foresight and uncovering innovation opportunities, assessing their financial viability, and crafting a plan for execution. Whether innovating organically or acquiring innovation externally following a buy-or-build approach, I’ll guide you every step of the way.

Leveraging my solid grasp of emerging technologies, healthcare trends, and business strategy, you will not only refine your existing value proposition but also uncover new ways to address customer needs.

‍Prerequisites: You need to be an established business with an innovation mindset, committed to exploring new possibilities and reinventing the way you deliver value to customers. Click below to see how I’ve helped other mature businesses innovate and become future-ready.

Let's chat

Case studies

What clients say about my work

Tatyana has a unique ability to extract and simplify complex, specialized knowledge into compelling, straightforward messaging centered around the value we deliver. Her deep understanding of healthcare and finance, coupled with her strategic approach, has been invaluable in helping us prepare for our spin-off and navigate fundraising. Her commitment to understanding the nuances of our challenges and providing actionable solutions has significantly improved our chances of market success.

Jasper Mecklenburg

CEO, dotbase

Tatyana has helped me enhance our fundraising storyline and deepen our engagement with potential investors. Her capacity to analyse, evaluate and engage in a very short time, considering that she has many such activities with entirely different companies, is awe-inspiring; her brain is something, and her responsiveness is out of this world. She is the perfect fit for us because of her remarkable attention to detail and ability to build the decisions on them. I can tell she doesn’t just listen because she is polite – she truly cares about both the broader landscape and the specific problem, and her recommendations reflect that care. This quality is so rare, and it makes all the difference. The term "advisor" feels too simple to capture the full scope of Tatyana’s impact. She provides not just advice but also invaluable help, support, coaching, mentorship, and a fresh perspective from a different angle. I'm certain I'll rely on her guidance at every major "first-time" crossroad.

Aiste Jekabsone

CEO, Exolitus

Tatyana built a validated scalable cloud-based platform and the support organisation to go with it and rolled it out for us across multiple European markets successfully. She brought clarity and focus from the start. Her ability to define clear objectives, align stakeholders, and execute effectively made all the difference. Her mix of strategic thinking and hands-on execution stood out throughout this multi-year endeavour. She doesn’t just strategize and plan – she also delivers, through a mix of her personal commitment and ability to lead multiple teams and stakeholders effectively.

Doina Ionescu

Managing Director, UK & ROI Healthcare Business of Merck KGaA (formerly Head of Commercial Operations EMEA, Merck KGaA)

How I’ve helped companies get future-ready in healthcare

Ready for Spin-off

Fundraising Readiness

Digital Transformation

Digital Innovation

How clarity for action will help you get future-ready in healthcare

When Product Complexity Is Holding You Back

Financials Are a CEO’s Best Friend

Setting the Stage for Digital Innovation

Hello, I am Tatyana

People who know me compare me to a flashlight – I help them see things more clearly and shine a light into dark corners to discover things they didn't know were there. These words resonate with me because they describe my very essence – creating clarity for action.

I have a deep curiosity about science and technology and have spent a large portion of my 25-year career working on the business side of pharma, life science and automotive companies. And I am dedicated to creating clarity on how to best translate science and tech magic into business success.

Following these values and my desire to have a positive impact, I founded Clarity for Action in 2024 to help founders and entrepreneurs in healthcare and life sciences realise their business visions and get their companies future-ready.

My clients include both startups and established companies, and they benefit from my integrated expertise in strategy, finance, and innovation, as well as my relentless drive to push forward and get things done.

I dive deep into my clients’ challenges, investing the time to truly understand their products, businesses, and the markets they compete in, along with the trends and forces shaping the future. This insight allows me to buy into their vision and support them 200%, combining strategic foresight with services tailored to their specific needs.

So if you need help making your business future-ready, please get in touch. I am excited to meet you, learn about your business and explore how I can help.

Need to get future-ready ?
Let’s talk!

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